diff --git a/org/posts/expression/unusual_words.org b/org/posts/expression/unusual_words.org
index 7c3e561..f90b5a7 100644
--- a/org/posts/expression/unusual_words.org
+++ b/org/posts/expression/unusual_words.org
@@ -9,3 +9,5 @@ The principle here is that while reading (or listening, viewing, ...), people wi
 Staying on the level of single words and turns of phrase, in practice what this means is that when you use an unusual word or phrasing instead of a more conventional (to the reader! "normal speech" is audience-relative!) synonym, it will be taken as deliberate and specific; the reader will interpret your choice to use that word as you having searched for the right word to use because the specific meaning matters.
 
 Often, this is not what you want. In scientific discourse, precision is highly valued, and so scientific writing has a house style of using carefully chosen, specific words. In normal everyday prose, however, this amounts to information overload. Even if the length of the text ends up the same, by choosing unexpected "pokey" words, you are preventing the reader from rounding your message off to their own everyday working set of concepts. In effect, you're making your message less compressible for them. Try and do this sparingly! All of this is simply a special case of the commonsense principles of getting to the point and avoiding extraneous detail.
+
+I am fairly sure this is all supposed to be strongly related to the linguistic principle of [[https://en.wikipedia.org/wiki/Markedness][markedness]], but the wikipedia page on markedness is too technical for me to care enough about parsing and I get the impression that "markedness" is a broad multi-dimensional idea of which this post is a specific instance and my perspective on the topic is too superficial to point at the specific thing I am thinking of.